![]() The algorithm recognizes a user's device settings (including location and language) when deciding who may be interested in a video. TikTok is great at categorizing content based on user interests, so subject matter is an important factor when it comes to reach potential on the app. The more engagement and views a TikTok video receives, the more likely it will be served to larger audiences. The main contributors being: user activity, video subject matter, location and language, audio, and “Not Interested” feedback. There are multiple factors that influence how TikTok's algorithm serves content to users. H ow Does the TikTok Algorithm Work in 2022? So instead of being populated entirely with videos from the people you follow, your FYP is filled with videos TikTok’s algorithm thinks you’ll enjoy - mostly from creators you don’t already know.įYI: Later is an approved TikTok Content Marketing Partner trusted by over 4M brands and creators! Start planning and scheduling your TikTok videos in advance - create an account, today: ![]() The algorithm considers videos you’ve interacted with in the past, accounts and hashtags you follow, your location and language preferences, and even the type of content you create. And also, once again, freaked out by the app's algorithm.- Ashley Rosario Wijangco January 22, 2022Īccording to TikTok: “The system recommends content by ranking videos based on a combination of factors - starting from interests you express as a new user, and adjusting for things you indicate you’re not interested in.”
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